Don't know what your total sales potential will be when your product reaches the entire market? In this playbook we’ll walk you through how to work out your Total Addressable Market in just a few easy steps.
Jamie Pagan
Head of Content Marketing at Dealfront
Recommended for
CEO, Marketing and Sales teams
Companies that want to define a GTM strategy or are looking to expand
Business leaders who are involved in the strategic planning of their business growth
This playbook provides a step-by-step guide to identifying the Total Addressable Market (TAM) for your product or service. The TAM gives you an estimate of the total sales potential available to you if your product reaches the entire market.
Understanding your TAM enables your business to prioritize resources, target the right customer segments, and set realistic growth goals. Ultimately, this information will allow companies to make more informed decisions about their corporate strategies.